Protection of Intellectual Property

Tencent protects intellectual property on third party platforms via our team of dedicated intellectual property enforcement attorneys who are committed to fighting infringement,
and on our platforms via procedures to address alleged infringement.

Tencent’s IP Protection Policy

Protecting Intellectual Property

Our team of intellectual property enforcement attorneys is dedicated to protecting intellectual property via monitoring of infringement and enforcement.

Automated Monitoring System
Our automated monitoring and integrated intellectual property protection system monitors for infringement 24/7, investigates and collects evidence of infringement, serves takedown notices, and produces infringement reports.
Far Reaching Evidence Collection
We work with law firms throughout China to document, collect, and preserve evidence of infringement on all major Internet and mobile platforms in support of our enforcement actions.
Combining Strengths of Different Parties
We work closely with other Internet companies, media companies, and intellectual property rights holders to combine our strengths to combat infringement.
Varied Enforcement Methods
We enforce intellectual property rights through a multi-pronged approach including civil litigation, administrative actions, criminal prosecution, and industry alliances.

Respecting Third Party Intellectual Property

We respect third party intellectual property rights and remove infringing content from our platforms.

Education and Awareness
We remind our users to respect intellectual property and not to post infringing content through our agreements with users as well as through notifications and announcements through our products.
Responding to Infringement Notices
We have a team dedicated to addressing notices of alleged infringement on our platforms in accordance with relevant laws and regulations. We take necessary measures to address infringing content on our platforms, such as deletion, filtering, and removal of URLs.
Building Respect for Intellectual Property
WeChat has added the “Official Account Public Originality Statement” to further highlight original content shared on WeChat.
Platform Features to Fight Piracy
WeChat has convenient systems for reporting infringing content and established the WeChat Brand Enforcement Platform, allowing brand owners and WeChat users alike to report and combat counterfeit goods.
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